Earth Hour 2010: 121 countries went dark for Earth Hour

Earth Hour 2010 South Africa27 March 2010 saw a record global participation of Earth Hour 2010, businesses, homes, and landmarks around the world turned off their lights for the sake of the planet.

It originated in Sydney, Australia and now in its fourth year, Earth Hour—which took place from 8:30pm to 9:30pm local time on 27 March set a new record for number of countries participating.

What began with just 2 participants for a voluntary 1 hour black-out has now reached international corners of the globe, involving hundreds of millions of concerned people driven to take a stand against global warming.

New Landmarks that Went Dark for Earth Hour 2010

121 cities participated – 34 more than 2009. In the U.S.A, 27 states signed on for official participation in Earth Hour 2010, nearly four times more than last year. The international celebrities who endorsed Earth Hour this year was New England Patriots quarterback Tom Brady, his wife, model Gisele Bündchen, Steve Nash and actor Edward

Norton

, who were among many others who recorded public service announcements for television to help raise awareness of the event. New landmarks involved in Earth Hour for the first time in 2010 included South Dakota’s Mount Rushmore, Niagara Falls at the U.S.-Canada border, the Leaning Tower of Pisa in Italy, the Great Pyramids in Egypt, Table Mountain in South Africa, and the Hiroshima Peace Memorial in Japan.

Family Focus for Earth Hour 2010

Cities and famous landmarks receive global attention for participating in Earth Hour however, it is the people who are responsible for the momentum that this event gains. This event unites people in a common cause bringing awareness and teaching children responsible behaviour. Climate change is real and an issue that needs immediate attention. When families participate participate in a cause. Children learn the value of joint effort.

Cape Town fondly known by her people as the Mother City, celebrated Earth Hour 2010 in unique style. Over 80 children from disadvantaged backgrounds were invited to play in a special game of ‘glow-in-the-dark’ beach football on Muizenberg Beach, Cape Town. Local landmarks that went dark this year included Table Mountain, Nelson Mandela Bridge, Nelson Mandela Square, and Soccer World Cup Stadium: Moses Mabhida Stadium.

An impressive 50 South African cities went dark for Earth Hour 2010. This initiative received the support of 20 ambassadors including, Nobel Peace Prize winner, Archbishop Desmond Tutu, previous Miss South Africa and TV Presenter, Jo-Ann Strauss, Springbok Rugby players, Bryan Habana and Percy Montgomery together with Super 14 Rugby team, The Stormers.